Digitalmarketing

Course Overview

Digital Marketing is necessary for a business or a marketing professional. Digital Marketing is a broad concept and includes various channels like Search Engine Optimization, Search Engine Marketing, Email Marketing, Social Media Marketing.

Brief Contents

• SEO or Search Engine Optimization
• Learn SEO Tools to do effective Competition Analysis
• Learn On-page & Off-page SEO Audit Plans
• Understand the evolution of Social Media Channels
• Go through relevant Social Media Stats and Trends (in India & Abroad)
• Understand Social Media Marketing via Social Media Success Stories
• Understand the basics of Twitter Marketing
• Know what is Hashtag, how to create Twitter Trends
• Create a Twitter Marketing Strategy
• What is Email Marketing
• Email Marketing Case Studies
• Content Marketing is what makes everything possible in digital marketing practices.
• Content Marketing Basics and Overview
• How Content benefits Business multifold Revenues
• Know how to Organize and Tag Your Content
• How to Build an Audience
• SEO dashboard
• Content dashboard
• Website performance dashboard